From Chris Berry #1

Chris Berry #1 Seils-Sterling Daub (1935) Ole Whitey and others have discussed a time in the late 1950s when Central Show Print of Mason City Iowa sold original 1920s lithos from the Christy Bros Circus to collectors for just a few dollars. These were authentic lithographs originally printed by Riverside in Milwaukee and far superior to the artwork that Central Show Print was known for producing. Over the years collectors have discussed how Central might have obtained this cache of posters, and this photo may be a provide some answers, though it certainly raises additional questions.. Most of the posters used by Seils-Sterling during the 1930s were offset, printed by Central Show Print and without the rich artwork and lithography associated with many circus posters of the early 20th Century (see #4 below).. But that wasn't true in every case, and this daub promoting an appearance in Madison, Wisconsin in the spring of 1935 is an example of Seils-Sterling posting some very nice wall work, lithographs most likely shipped to the bill car from Central Show Print along with the less-than-stellar one-sheets which were posted in windows.. If you look at this daub for a date in early 1935 you will see that while the name of the circus on this nine-sheet menagerie bill is Seils-Sterling, the artwork is identical that used by Christy some ten years earlier (see #2 below). The four-sheet of the lion on the horse is also the same as the Christy/Riverside artwork seen below (#3), only the title sheet is missing.