The following images are all scans from 1931 issues of THE LAST WORD, a trade publication sent out weekly by the FOX WEST COAST THEATER CHAIN during the early years of the Great Depression. THE LAST WORD provided exhibitors with the latest news about what was happening in the movie theater business, with special emphasis on the lobby displays, stunts and outdoor promotions that various theaters were successfully using to attract patrons. |
Tuesday, October 23, 2012
Fox Theater #1 (From Eric Beheim)
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