Tuesday, February 28, 2012

Gentry Bros. Courrier #1 (From Buckles)

02-27-2012 12;49;52PM by bucklesw1
02-27-2012 12;49;52PM, a photo by bucklesw1 on Flickr.

Whitey, this is a courrier isn't it?
Today it's called junk mail.
No doubt from Floyd King's show in the 1920's.
Whoever put it together sure had a nice assortment of pictures. Some new to me.

Posted by Buckles at 2/28/2012 05:50:00 AM

8 comments:

Ole Whitey said...

Fred Dahlinger tells me there is a lot of disagreement about these terms. What I call a courier is a booklet approximately the size of a program. They were mailed out and also passed out by a guy on the advance called the programmer.

I learned to use the terms "tabloid herald" and "newspaper herald" for publications in those sizes. But not everyone agrees with these terms.

A standard size herald is one long sheet of paper printed on both sides and roughly twice as big as a sheet of legal paper. In other words two legal sheets placed end-to-end.

We really need a little chatter in the infield on this.

28 February, 2012 10:00
Bob K said...

Ole washisname,

A courier can be only a single sheet folded in half to be about magazine size or can be many pages like this one. RBB&B used these in the 40's and 50's, primarily on rural routes as I recall.

Heralds and most all other advertising follows the sizes that can be cut from a standard size sheet of paper (22x28, 28x42, etc.)

Now, what about rat sheets that can be almost any length as long as they are about 11 inches wide and my dad had quite a few in the collection. At some time, it appears that someone had a bunch of these printed up and sold them.

Bob Kitto

28 February, 2012 14:21
Harry Kingston said...

How about the paper that heralds and couriers are printed on, as it is like what newspapers are printerd on, and very thin.
Circus poster paper to me is some what thicker than herlads and couriers and will last longer.
Heralds and couriers were not made to last long but we know they do.
Harry in Texas

28 February, 2012 16:32
Bob K said...

Harry,
Some of the heralds were printed on paper that had some coating to give them a semi-slick finish. I think that this herald comes under that category. It was still very thin paper, but not newsprint.
Bob Kitto

28 February, 2012 17:42
Ole Whitey said...

I don't know how many of you are old enough to remember when newspapers would have a rotogravure section. If not, maybe you can at least remember the words from the song "Easter Parade" which went, "..you'll find that you're in the rotogravure.."

Anyway, rotogravure is a printing process that lends itself to reproducing photographs and is usually printed on rather thin paper. Many of the old time couriers and also some of the tabloid and newspaper-size heralds were printed by Rotogravure and were generally in brown or blue ink.

This piece of Buckles' appears to be a rotogravure printing.

There are still a lot of mail-out catalogs printed by rotogravure in full colors.

28 February, 2012 20:47
Bob Swaney said...

On Carson & Barnes, they were called "newspaper heralds" and were one folded newsprint sheet approx 14 x 2. Front and back pages were color, b&w inside. Front page was overprinted with dates, sponsor, etc.

28 February, 2012 22:17
Bob K said...

Dave,
Have we beat this up enough or should we discuss brown-tone (sepia) too?
Bob Kitto

29 February, 2012 08:22
Ole Whitey said...

Bob: I'm done.

29 February, 2012 09:34

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