From Peter Rosa #4

This is a mailing piece 6 X 8 1/2 inches. The text on the back of the advertising post card reads: We're covering YOUR TOWN like a tent! Hurry, hurry, hurry! Stock right up with plenty of Schenley...because we're covering every county in your state with more Schenley ads than you've ever seen before! It's all part of Schenley's great 1953 advertising drive...biggest drive in our whole history! Week after week, we're telling your customers: "taste today's Schenley...it's the best tasting whiskey in ages!" Now, you complete the selling job! Display Schenley on your back bar...make certain Schenley is at every station...and you'll make extra sales (and extra profits) galore! Stock up at your state store, now! Next to a photo of a bottle of Schenley and a glass of Schenley is: $53.40 A CASE $4.45 PER FIFTH (Less usual discount to licensees) BLENDED WHISKEY , 86 PROOF. 65% GRAIN NEUTRAL SPIRITS. SCHENLEY DISTRIBUTORS, INC. NEW YORK, N. Y. Interestingly enough this card was sent to: CAMORIA FIRE HOOK & LADDER CO. 128 McCONAUGHY ST. JOHNSTOWN, PA