Monday, December 03, 2012

From Chic Silber #5


Roxy & his Roxy.

3 comments:

Chic Silber said...


& this was his happy face

Chris Berry said...

In 1932, Sam (Roxy) Rothafel left his theater on 50th Street to open the new Radio City Music Hall, taking most of the management team with him and of course his "Roxyettes" who were renamed "The Rockettes" when they arrived at the new theatre that was built at Rockefeller Center.

Chic Silber said...


LEON LEONIDOFF
Roxy Rothafel was so impresed by
the work of Leonidoff that he made
him ballet director and associate
producer of the Capitol Theater,
and very soon after brought him to
the Roxy Theater when it opened.

From 1927 to 1932, Mr. Leonidoff
directed the stage shows at the
Roxy Theater, where he gained a
reputation for quickly assembling
big productions in short order,
some 350 of them during his tenure
there. In 1932, when Roxy brought
him to Radio City Music Hall,
he worked on an even larger scale,
and his name on a production
represented grandeur. This was
evident also at spectacles like
Expo 67 in Montreal and the Jones
Beach Marine Theater, that was
under the control of Guy Lombardo
and his brothers Carmen and Lebert.

Mr. Leonidoff presented lavish
festivals on the giant, mobile
Music Hall stage, filling it with
a full orchestra, choruses, the
Rockettes and guest soloists in a
dazzling assortment of costumes,
sound and light effects.

It was under his guidance that the
hall staged what has become the
perennials: 'The Glory of Easter'
and, particularly, the 'Nativity'
Christmas show, a staple since 1934 that includes a procession of live
camels, sheep and elephants.