For most of a season I honestly thought this program cover was the result of a School Kid promotion until someone patiently asked, "Don't you recognize an original Chermayeff?" |
Tuesday, January 24, 2012
In the World of Artsy-Fartsy!
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We spend more than enough money for a nice size house to decorate our stages in that big amusement park that employees me, (theme park where I’m a cast member.) I was amazed that it was little more than foam pipe insulation tie wrapped to PVC pipe and some industrial cardboard like material spray painted and glittered to make giant flowers. Over the stage we fly some odd looking aluminum pieces with a texture grinded into them and looking up close it was obvious that the artist’s grinder skill was improving as he went along with this project. However it does look great, and so does this Big Apple program. Less is more, at least they told me that on pat day.
I happened to have been in the conference room with Mr. Chermayeff and several others from our senior staff and our various account execs from Serrino, Coyne, Nappi, when that series of art was first presented to us. Talk about economizing--with somewhat of a flourish, Mr. Chermayeff pointed to the elephants tail and revealed that it was nothing more than one of the scraps of grey construction paper that had fallen to the floor as he was cutting out the other shapes. Sighs and gasps of wonder and amazement ensued, yet I doubt I was the only one in the room who was inwardly thinking :"We just paid THAT much money for this WORLD-RENOWNED logo designer to sit down with a pair of safety scissors and some construction paper and produce what an 8-year old could have done for little more than a thank you and a pat on the head???"
Although Nick Nappi left the firm
many years back Serino Coyne still
is Broadway's leading advertising
agency with Nancy Coyne in charge
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