More than we need to know! (Circus Magazine)

Scan10831, originally uploaded by bucklesw1. From Anonymous: One fall out of all the circus combinations was the length of their titles. Barnum, Bailey & Hutchinson, Forepaugh-Sells, RBBB, Barnes-Floto-JR, Two Bills, they all substantially amplified the work for the car and wagon painters and only a few were "short circuited." Only one show, Sells-Floto, developed an iconic logo, a big red "bullseye," to signify the presence of Buffalo Bill on the show in 1914-1915. One wonders why others didn't go with a brand icon? Likely, in those days, the owner's or founder's name meant more than a corporate icon or logo. Today, you know Ronald McDonald, but who's their CEO? "I agree with Anonymous completely. All that's necessary for the above product is the picture at left." Buckles