Wednesday, February 17, 2010

Ringling_Barnum_HOLIDAYS_(1942)_One_Sheet_Flat

From Chris Berry

By the time that this litho was put up in September of 1942, thousands of Ringling-Barnum posters designed at the studios of Norman Bel Geddes had already been displayed across the length and breadth of the United States. Over the past several weeks you have seen several of those posters illustrated here. Although those posters produced by the Bel Geddes Studios are all in an avant garde style similiar to that of the well-known artist E. McKnight Kauffer, this piece from 1942 is the first Ringling-Barnum litho that actually has his signature on it. Born in Great Falls, Montana, Kauffer spent most of his career in England where he produced 140 posters for the London Underground. In 1940, as London was targeted by the Nazi blitz, Kauffer returned to New York, where at some point he became acquainted with John Ringling North. North and Bel Geddes commissioned Kauffer to create this poster for the "Holidays" spec of 1942 - produced by John Ringling North, designed by Norman Bel Geddes and Staged by John Murray Anderson. This particular poster - like many of those during the war years - also encourages passersby to "Buy Defense Bonds" - a tremendous patriotic campaign endorsed by Ringling-Barnum, Cole Bros and other shows. Incidentally, this same artwork was used as the cover of the 1948 Ringling-Barnum souvenir program book.

2 comments:

Roger Smith said...

This is the first RBB poster I've seen minus the logo or words "Greatest Show On Earth"

Chris Berry said...

Over the years "The Greatest Show on Earth" appeared in various forms on posters for both Barnum & Bailey and Ringling Bros and Barnum & Bailey. The familiar "globe logo" first appeared in the early 1920s - but the slogan was absent as frequently as it appeared on lithos produced in the mid-1930s, often times only appearing on date tails and not on the pictoral image. There are actually a few designs from the mid-30s that use the "World's Greatest Shows" slogan, apparently in an effort to hold on to that trademark. By the mid-40s the "globe logo" had returned and appears on the vast majority of posters produced by Ringling-Barnum over the past sixty-five years.