This poster is from the Milwaukee date in 1942. I first recall this hippo litho here in Atlanta that year as well. With hippos being close to my favorite animal, I naturally focused on this one and am certain that I did not see it before that year. It is my belief that 1942 was the first time it was used. However, I see no symbol or trademark suggesting that it came from Bel Geddes. Based on Chris Berry's fine illustrations and commentary about the 1941-42 Bel Geddes series of posters, I had gotten the impression that all new ones in those two years were from his studios. Perhaps he can comment on this one. RBBB used this poster for many years. I took several of them out of windows in Atlanta after RBBB played here in 1954. Around 1960 Roland Butler did a knock off of this poster for the Beatty -Cole show to advertise its hip, "Big Otto." Despite the masculine name, the animal was a female who debuted on Cole in 1943. Terrell got her from the Cincinnati zoo. She was first called "War Baby" because WWII was then on. |
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As Richard points out this poster was used for over 10 years by Ringling Barnum. While the Bel Geddes designs from the early 40s were certainly out of the ordinary, there were several more "traditional" posters that were used by Ringling-Barnum for the first time in 1942. Among the other posters making their debut that season was a very nice "upright" litho of a tiger in foliage with a full moon in the dark background. In addition there is a Lion head horizontal or "flat" poster with a light blue background, and a companion piece with a tiger profile with a red background. Those lithos were also produced in larger sizes for wall work and banners. In 1943 the two well-known Lawson Wood "monkey circus" posters were added to the billposter's arsenal, along with the first lithos created by the venerable artist Bill Bailey.
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